In episode 16 of “The Nurse Keith Show“, I delve into the notion of deep networking, and the strategies and mindset that are crucial to taking your networking past the shallow waters where most professionals dwell.
In a recent post that I published on Linked In, I advised my readers to consider their networking strategy, and to consider how deeply they’re taking their most important connections.
Your networking needs to be authentic, and it is done in pursuit of your professional tribe, weaving a powerful tapestry of connection that can yield symbiotic connection and long-lasting professional relationships and networks.
Describing shallow networking in the article, I wrote:
In shallow networking, you create a lackluster Linked In profile, and you then send random, impersonal invitations in order to connect with other people with whom you have no real alignment or interest.
Shallow networking involves “collecting” connections without any plan or strategy to do anything particularly inspiring to follow up on those connections.\
In this type of networking, you meet another professional, put their business card in your wallet, and then can’t remember who they are or why you saved their card in the first place. Their card gets recycled, and you never see them again (or if you run into them, you don’t recognize them!)
In shallow networking, you think about what others can do for you, and nothing else; you focus on what you can get—like a networking vulture.
In pursuit of depth and authenticity, I shared:
Deep networking is an entirely different kettle of fish. In deep networking, you reach out to others with purpose and authenticity, and you consistently follow through on your intentions to reach out and continue the conversation that began when you first met.
In deep networking, you create long-lasting connections that deepen and ripen with time. There’s no rush, but there is indeed a desire for the establishment of some kind of bond.
More than just trying to figure out what others can do for you, deep networking means that you keep your network top of mind, and you seek ways to assist your connections in advancing their professional success.
Deep networking means that relationships are paramount, and you revel in your ability to introduce like-minded colleagues to one another, nurture symbiotic relationships, forge alliances and professional collaborations, and otherwise support those professionals whom you trust, admire, and respect.
If you want your networking to be imbued with such authentic power, take a long look at how you connect with other professionals, and if need be, retool and reinvent your strategy for building the tapestry of your professional tribe.
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Be well, dig deep, and keep in touch!
Keith Carlson, RN, BSN, NC-BC, is the Board Certified Nurse Coach behind NurseKeith.com and the well-known blog, Digital Doorway.
Keith is co-host of RNFMRadio.com, a wildly popular nursing podcast; he also hosts The Nurse Keith Show, his own podcast focused on career advice and inspiration for nurses. Keith is also the resident nursing career expert at Nurse.com.
A widely published nurse writer, Keith is the author of “Savvy Networking For Nurses: Getting Connected and Staying Connected in the 21st Century.” He has also contributed chapters to a number of books related to the nursing profession, and currently writes for MultiViews New Service, LPNtoBSNOnline.com, StaffGarden, and Working Nurse Magazine.
Mr. Carlson brings a plethora of experience as a nurse thought leader, online nurse personality, holistic career coach, writer, and well-known successful nurse entrepreneur.