Nurses, back on episode five of The Nurse Keith Show, I cajoled you to use LinkedIn to take your digital networking and career development to the next level. Well, Microsoft bought LinkedIn for billions of dollars in 2016 and the LinkedIn user interface has changed. Are you prepared and ready to dig back into LinkedIn in the interest of your nursing career? It’s just as important now as it was back then!
On March 6th, 2017, I published a blog post on Digital Doorway about the new LinkedIn. And please note that since the user interface and configuration of your LinkedIn profile has changed, I recommend you head over to that post to see the screen shots that I shared in order to walk you through some of the changes.
In that blog post, I shared:
LinkedIn experts around the world have been digging into the new profile, and there is plenty of information online (videos, podcasts, blog posts, and articles) in response to the recent changes. You’ll find praise, complaints, and diatribes, as well as clear-eyed assessments of this new and unavoidable LinkedIn reality.
With every change in technology, there can be both gains and losses. Many LinkedIn users, including myself, loved that we could tag each connection within our profiles, take private notes about each connection, and make use of that information down the road. Unfortunately, this particular functionality is now only available to premium LinkedIn users. I used this function heavily before it was taken away, and the one question I can’t get an answer to is whether my previously entered data will be available to me if I choose to pay for LinkedIn Premium.
Other important functions have changed for the worse, including the Advanced Search:
In my book, the greatest lost is the Advanced Search function, which I’ve earnestly taught to many coaching clients over the years. This feature allowed users to easily search for specific people, keywords, or employees of certain companies targeted within up to a 100-mile radius of any zip code. This was an awesome feature that many of us used to connect with other professionals when traveling, moving to a new city, or otherwise doing a strategic and targeted search.
And if you want to learn a little Advanced Search hack that I learned, head over to the aforementioned blog post for the skinny on that.
There are a few gains to note:
Some of the gains with the new LinkedIn UI include a simplified editing function; rather than having to enter “Edit Profile” mode every time you want to make a change, now you simply click on the pencil icon on any section of your LinkedIn profile and edit on the spot.
I mostly like the fact that when you log onto your newfangled LinkedIn account, a thumbnail of your profile is on the left, and your news feed (similar to a Facebook news feed) is in the center. Some of the functions at the top have changed names (“Connections” is now “My Network”, and “Inbox” is now “Messaging”; both of these functions have been tweaked in a way that actually seem to make them a little more intuitive. Explore them for yourself and see what you think.
To conclude, I closed that blog post with some recommendations:
Face it, folks; there’s no replacement (yet) for LinkedIn when it comes to online professional networking, so if you want to be a savvy 21st-century nursing and healthcare professional, it’s prudent to leverage the platform to the largest extent possible.
Sarah Santacroce, my dear friend and colleague based in Geneva, Switzerland, is my personal LinkedIn mentor. She has an upcoming LinkedIn webinar that you may want to check out. I also recommend these other resources by Sarah:
- LinkedIn Essentials
- Who To Connect With On LinkedIn
- Common LinkedIn Profile Mistakes
- 10 Steps to Build Your Expert Reputation on LinkedIn
I’m happy to help you through my LinkedIn coaching services; there are also plenty of free resources that can help you navigate the ins and outs of LinkedIn. Whether you work with me or not, it’s most important to me that you make use of this powerful platform for career growth, personal branding, and connecting authentically with like-minded professionals.
Hey! Don’t forget to send me a personalized invitation on LinkedIn!
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Be well, dig deep, and keep in touch!
Keith Carlson, RN, BSN, NC-BC, is the Board Certified Nurse Coach behind NurseKeith.com and the well-known blog, Digital Doorway.
Keith is co-host of RNFMRadio.com, a wildly popular nursing podcast; he also hosts The Nurse Keith Show, his own podcast focused on career advice and inspiration for nurses. Keith was previously the resident nursing career expert at Nurse.com.
A widely published nurse writer, Keith is the author of “Savvy Networking For Nurses: Getting Connected and Staying Connected in the 21st Century.” He has also contributed chapters to a number of books related to the nursing profession, and has written for Nurse.org, Nurse.com, MultiViews News Service, LPNtoBSNOnline, StaffGarden, Working Nurse Magazine, and other online platforms.
Mr. Carlson brings a plethora of experience as a nurse thought leader, online nurse personality, holistic career coach, writer, and well-known successful nurse entrepreneur.